testimonials

Stephen Brophy Rifkind & Brophy Optometrists

Joined in 2003 | Previous System - Optinet

I have used Optix for many years including its predecessor, and find Optix to be an excellent, stable practice management system. Its clinical record system and BI reporting makes analysis easy. The system has evolved over the years in response to customer feedback and continues to do so. All of Read more the functionality is there to go paperless if you wish with more equipment compatibility being steadily added to system. The safety of offsite storage and backup of clinical information is essential in this day and age. This, coupled with the excellent support team, gives great peace of mind. I would recommend the Optix system and support team to all.

Edward UklejaPeepers Opticians

Joined in 2011 | Previous System - New setup

Having abandoned other Management Systems I was initially apprehensive about trying another system. However following recommendations from several colleagues I decided to install the Optix system. As expected it takes time to get used to the system but the support team is excellent, they are always Read more there to guide us through any problem, even if we make the same mistake twice.

Rather than adopting the full system from Day One I am adding components as our confidence improves and we are able to change haw the practice functions. I am confident that before long we shall be "paperless".

Nigel Robinson Robinson Optometrists

Joined in 2009 | Previous System - Bespoke

If anyone were to ask me what one thing I would hate to be without in our practice, it would without doubt be our Optix Management System. Far superior to our previous software, it’s basically like having an indispensable member of staff present all the time. Paying the same monthly fee, which we Read more consider to be great value, irrespective of how many features we used, quickly paved the way to our becoming a virtually paperless practice. It is so intuitive, incredibly flexible, can be accessed from home, provides fantastically in depth business reports but most importantly has the best support service you could ever wish for.

All of the Optix staff are incredibly well trained, patient and unbelievably conscientious. Trevor Rowley has such pride in the system that we are assured of continual product development, a prime example being the latest direct marketing tool.

Judith and I have recommended Optix to so many people and I am delighted to say that all have been come on board as happy users. So, in one word....Invaluable!

Ellis LeatherbarrowCooper & Leatherbarrow (2 Sites)

Joined in 2008 | Previous System - IRIS

We have been using Optix for over four and a half years. It is the fourth practice management system that we have used over the last twenty years, and in every respect is vastly superior to its predecessors. The scale and flexibility of the system is immense, and in many respects we still only Read more scratch the surface of its capabilities. The learning process is made easier by the most helpful, competent and friendly support team that I have ever encountered in my thirty years in optics. I must also commend the MD, Trevor Rowley, for the principled and straightforward manner with which he conducts his business.

I have no hesitation in recommending Optix to anyone looking for a quality practice management system.

Rosemary McWatters McWatters Opticians

Joined in 2012 | Previous System - New setup

Having used four different software systems over several years working for other practices I had a fair idea what I wanted and did not want for my new practice. I had a list of my needs and what I wanted from a computer system. Something that I did not have to add expensive modules on to when I Read more decided I needed them or could afford them but a management system that would do everything I wanted to from the start. A computer system that helped me make sense of the information I was gathering and that did not make my life difficult. A company that respected me as a user and did not patronise me as if I did not know what I was talking about. I did all the research and there was no contest, Optix definitely ticked the most boxes by a long way. - it was the clear winner and in the end the obvious and natural choice. Everyone gets the whole system for one price and it is regularly upgraded with input to developments and improvements from the users. It is an intuitive system and having trained staff on other software that I realised was particularly valuable. The learning curve is eased by the subtle familiarity of the screen layout. BI - so much useful information that we are learning how to make work for us as we explore it further. Reports we think we need, did not realise we needed and may one day need. Support - I cannot say enough in praise of the support team. The best thing is we do not have to phone them too often as problems are not a big feature of our weekly routine. We are reassured, however, that they are always there and so when we do stupid things, or even if the computer does it, they are gracious and helpful and get it sorted. For those who like computers there is lots to explore, for those who see them as a necessary evil there is a simpler functionality that will appeal. You are supposed to learn something new every day and Optix continues to teach us daily so we can gradually aspire to exploiting its full potential, which is immense.

Faisal Bashir Ellis Bass Optometrists

Joined in 2003 | Previous System - New setup

We have been using Optix for nearly 10 years now and I can certainly say it is one of those essential, 'must have', tools that every practice needs. The software does everything you need it to including paperless clinical records, managing our contact lens direct debits and sending out patient Read more recalls, just to name a few of its features. The easy to use software is well thought out and very user friendly. The Optix BI interface helps me look at my KPIs on a regular basis without too much hassle at just a click of a button. The support team are excellent and very knowledgeable and you have access to all the senior management team for help and advice. What is fantastic about Optix is that the software continues to evolve. Every year the team work hard to give us some new features, usually things that are well ahead of the other systems out there. As an independent practice, I feel that we can compete and offer services that many larger optical companies do thanks to Optix.

Stephen PeartThe Village Optician (4 Sites)

Joined in 2011 | Previous System - See 20/20

As successful Opticians we focus on customer service, attention to detail, and having systems in place that enable our staff to be customer facing. At last in Optix Software we have found a computer system that helps us achieve all this. What makes them different to the other two PMS suppliers we Read more have used in the past? Customer service, attention to detail and systems that are designed to maximise practice efficiency.

David BennettBrooks & Wardman Optometrists

Joined in 2003 | Previous System - New setup

When looking, some 10 years ago for a new practice management system I happened upon a new company on the market place. Being the inquisitive sort that I am, I dipped my toe in the fresh new water of this new company "Optix", used their system and I am delighted to say they have kept my boat Read more floating ever since.

Ever wishing to push forward the boundary of user friendliness and always listening to its customers, this company has done for this practice and for many others the huge favour of removing the not insignificant burden of records back up, record management, accounting, and practice admin tasks from the hum-drum of daily practice..

There is not one other optical management system out there which combines ease of use, intuitive interfaces and second-to-none support.

It is difficult to envisage how one practised all those yeas ago without the support and willingness to solve problems that the Software and the team behind optix. It is testament to their dedication and hard work that this software has become the de-facto standard to which all other optical managment systems must look.

I know that this all seems rather a "too-good-to-be-true" scenario, but I find it difficult to be critical about a piece of software the simply "does what its say on the tin" without fuss and has the support of a team of dedicated people, whose uniform belief that it is "product pride" is what business is all about.

Kathryn AnthonyKathryn Anthony Opticians

Joined in 2013 | Previous System - See 20/20

I have never regretted changing to the Optix system. Compared to our previous system our staff find it both intuitive and easy to use and what is even more impressive is how Trevor and his team work constantly to improve their product and listen to feedback from their customers to do so. The Read more support team are excellent and always on hand to sort out any queries quickly and efficiently and the Business Intelligence module provides us with an in depth analysis of our business in an easy to understand way. All in all a great product.

Rod Mason 4 Sight Opticians (7 Sites)

Joined in 2008 | Previous System - PCS

We have been using Optix now for over 5 years and it has become an integral part of our practices. During that time we have seen the system grow into a comprehensive management package that encompasses all you need to run a busy patient focused practice on a day to day basis (diary, record Read more keeping, dispensing, ordering, till, NHS reconciliation, direct debit payments, recall, stock control etc). Additionally Optix provides a fully integrated mailing and marketing suite combined with business intelligence and accounting tools to help us successfully manage & plan our business.



As result of the success of Optix we have seen the number of users grow many fold. Despite this the service we have received from Trevor & the support team has always been excellent and the support staff numbers have grown in line with number of users. Most issues are resolved instantly by telephone support and the team are also happy to extend their expertise to help solve problems with peripherals even when not supplied by Optix.



Another important facet of the Optix offering is Trevor's hands on approach and commitment to ongoing development. While Optix will never be a bespoke system for any individual practice Trevor and the support team are always receptive to suggestions for improvements and enhancements to the system. This via suggestions directly to telephone support, or through the unique online user group forum or at the annual user group meeting (which has also developed into quite a social event not to be missed).



We are especially looking forward to the forthcoming addition of online appointment booking and further integration of pre screening equipment. Optix has evolved into a powerful tool for independent opticians that not only makes us more efficient but also helps to differentiate our business from the competition.



I have every confidence that the improvements we have seen to Optix in the past will continue and we look forward to building our business in partnership with Trevor & the Optix team over the years to come.